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Makar Ustinov
Makar Ustinov

Apple Sell 10 Million Phones In A Weekend

Pundits were skeptical. They pointed out that Apple had no experience selling phones, and that most phones being sold then were cheaper "feature phones," not smartphones. Apple did meet its goal, selling more than 13 million iPhones in calendar 2008.

Apple sell 10 million phones in a weekend

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This was made possible by a bigger and more sophisticated Apple supply chain, which was able to pump out millions of units in time for the big launch. It was aided by millions of pre-orders, which allowed Apple to ship many phones directly to customers' houses. And fundamentally, it reflects the fact that tens of millions of customers love their iPhones.

Preorders for its latest iPhone have been so strong that Apple expects to surpass last year's record, when it sold 10 million phones during the first weekend. googletag.cmd.push(function() googletag.display('div-gpt-ad-1449240174198-2'); ); Apple began taking preorders for the iPhone 6s and iPhone 6s Plus on Saturday.The new models, which go on sale Sept. 25, have more memory and faster processors, along with a new 12 mega-pixel camera.The phones have not gone up in price, but last year's record-selling iPhone 6 and 6 Plus models will now sell for $100 less."As many customers noticed, the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period," Apple said. "We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday."The iPhone is still Apple's most important product. Sales of the iconic smartphone contributed more than two-thirds of the Cupertino, California, company's $107 billion in revenue during the first half of 2015.The newest product from Apple arrives as smartphone sales slow globally, with so many people already carrying them.But researchers at IDC, an industry data provider, say that iPhone sales are growing faster those of its rival, Android. IDC expects iPhone shipments to grow by 16 percent this year, while it estimates Android phones will grow only 10 percent.Analysts said demand is being boosted partly by China, which is being included in the initial launch for the first time. Piper Jaffray analyst Gene Munster said he expects China to add 2 million units to the opening weekend."We believe the takeaway is that the 6S is off to a solid start and should continue to gain share at the high-end of the smartphone market," he wrote.FBR analyst Dan Ives also said demand in China should help boost sales results, despite its volatile economy."While we are keeping a close eye on China given the macro backdrop and consumer worries, we believe Apple's 'white-hot momentum' in the country will continue in coming quarters," he said, since there is room to grow market share, growing demand for its App store and other selling opportunities there.Shares of Apple Inc., based in Cupertino, California, rose $1.47 to $115.68 Monday. 2015 The Associated Press. All rights reserved.

The sales top last year's record weekend, during which Apple sold more than 10 million iPhone 6 and 6 Plus smartphones. In a statement released Monday, Apple says the devices will launch in 40 more countries by October 9.

The results fall in line with most analyst estimates calling for first weekend sales ranging between 12 million and 13 million. A key factor in the higher figures: early availability of the new phones in China. S&P Capital IQ analyst Angelo Zino projects Apple will ship 76 million iPhones during the December quarter, up from 74.5 million the previous year.

Although the 10 million was a record, Cook's use of "large margin" was stretching it. Last year, Apple reported that it sold more than 9 million iPhone 5S and 5C smartphones during its first three days of availability, or 80% more than the first weekend sales of 5 million iPhone 5 smartphones in 2012. This year the difference was approximately 1 million more than 2013, with a year-over-year increase of 11%.

The last time that Apple allowed pre-orders of its flagship iPhone was in September 2012, when the company said it had sold 2 million iPhone 5 smartphones in the first 24 hours. (In 2013, Apple took pre-orders only for the iPhone 5C, not for the higher-priced iPhone 5S.) Later, Apple said it had sold 5 million iPhone 5 smartphones on opening weekend.

AT&T said today it still has phones available for pre-order. The phone will also be available at Sprint, Verizon Wireless, some Best Buy, RadioShack, Target and Walmart stores and a few Apple resellers.

Gene Munster of Piper Jaffray said today that based on the better-than-expected number of pre-orders, he thinks Apple could sell as many 8 million iPhones overall in the opening weekend -- or at worst, just 6 million. Here's what he says to say about his math:

The reason we are confident in the 8 million is two-fold. First, initial 24 hour pre-orders for the iPhone 5 were up 100% y/y from the iPhone 4S. Last year, pre-orders accounted for 25% of total weekend launch unit sales. Assuming the same initial pre-order/retail distribution, the pre-order total would suggest 8 million launch units. Second, given the 2 million pre-orders, getting to 8 million units implies roughly 6 million additional units at pre-order or retail compared to the 3 million from the iPhone 4S, or 100% y/y growth. We are confident that demand for the iPhone 5 can be up 100% y/y given consumer reaction to the launch including our finding that sentiment around the iPhone 5 was 73% positive on Twitter compared to 51% for the iPhone 4S.

Munster also did a comparison of early sales for Apple's various iPhone iterations. It took Apple 74 days to sell 1 million units of the original iPhone after its release in June 2007. It then went on to sell 1 million iPhone 3 models in the three days after its July 2008 launch. The iPhone 3GS, released in June 2009, won over 1 million buyers in three days, as well. Sales of the iPhone 4 hit 1.7 million in the three days after its June 2010 debut. The iPhone 4S, released in October 2011, hit 4 million in sales after just three days.

Bill Choi of Janney Capital Markets predict Apple could sell as many as 10 million new iPhones in the first week. Michael Walkley of Canaccord Genuity says iPhone 5 sales could reach 10 million by Sept. 29, the day Apple closes its fiscal year. Brian White of Topeka Capital, who says one-day pre-orders exceeded his estimates of 1.3 to 1.5 million phones, says his prediction that Apple will sell 10 to 12 million new iPhones in September may now be "conservative" given initial demand.

The new phones, which went on sale in 10 countries including Canada, drew more than 4 million pre-orders on Sept. 12, far surpassing the 2 million orders for the iPhone 5 model in the same period two years ago.

The company beat its previous record of 10 million in sales for the previous generation of iPhones in its first weekend in 2014. This year's results benefited from the inclusion of the Chinese market, where regulatory problems delayed the gadget's debut last year.

This is a list of best-selling mobile phones. The best-selling mobile device are the bar phone Nokia 1100 and Nokia 1110, released in 2003 and 2005, respectively. Both years have sold over 250 million units. The best-selling touchscreen phones are the Apple iPhone 6 and 6 Plus, both released in 2014. Together, they have sold over 222 million units. The best selling flip phone is the Motorola RAZR V3, released in 2004. It sold over 130 million units. The best-selling slider phone is the Samsung E250, released in 2006. It has sold over 30 million units.

Of the 115 phones on the list, Samsung sold the most models, with 37. Nokia has 27 models, including four of the top 10. Apple has 16 entries on the list, including the six best selling touchscreen phones, which comprise the remainder of the top 10.

In 2022, about 1.35 billion mobile phones were sold, with apple dominating yearly sales at over 253 million units sold, taking up 24/8% market share. Combined, all mobile phones have shipped over 19 billion units worldwide between 1994 and 2018.[a]

Apple sold 9 million iPhones into the channel, but it didn't necessarily sell them through to the customer. As a result, this year's opening weekend iPhone sales are going to be hard to compare to last year's.

Munster thinks Apple sold 5.4 million iPhone 5S units last year. So, if Apple sells 6.5 million iPhone 6 units this year, then it's 20% year-over-year growth, but some people might not realize it because of last year's skewed number.

However, Munster also cautions that a giant opening weekend number isn't necessarily a good thing, either. If Apple comes out on Monday and says it sold 15 million iPhone 6s, then Munster thinks investors will see that as channel fill.

After announcing record pre-orders for the iPhone 6 and iPhone 6 Plus topping four million units in the first 24 hours, the Cupertino firm on Monday said it sold ten million units of both the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 during the opening weekend, including the four million units sold in the first 24 hours of preorder sales.

The figure breaks the previous record of nine million units in the first three days of availability held by the iPhone 5s and iPhone 5c last year (the iPhone 5 sold five million unit during its opening weekend).

For context, it took Microsoft 25 days to sell 2.5 million Kinect devices. The Kinect was supposedly the fastest consumer electronics device to reach 10 million devices sold, which took four months. Apple should have no problem beating that record this quarter.

The vast majority of those phones are super cheap. The smartphone category, which is closest to iPhone territory, is very different. Symbian has sold 100 million smartphones in the last 10 years. BlackBerry hasn't reached the 10 million figure yet. It's a bit like saying the world car market is 18 million cars so McLaren can sell 180,000 because that's only one per cent. In practice, it sold 28 cars last year.


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